What is the benefit of advertising?

Paying for advertising enables you to get a specific message printed or broadcast in a particular media at a specified time. It enables you to reach a certain audience and you are guaranteed publication in a way which is not possible with PR releases, where material is published or broadcast at the discretion of an editor according to its news or feature merit over that of other available material.

How does advertising work?

Effective advertising works by catching the attention of your prospective customer whether or not he or she is particularly seeking your products or services at that time. The message makes an immediate impression and is recalled later when that person is ready to buy.

How can Manifest help me with my advertising?

We will help you plan an advertising budget and operate an ongoing schedule of your advertising spend. We will assess the best places for your advertising to be placed and negotiate the most cost-effective deals for your available budget. Because Manifest are media buyers for a number of clients our 'buying power' is greater than your own would be, and our existing relationships with the media ensure we are offered late space and special deals on a regular basis from which you can benefit.

Many businesses are inundated with time consuming calls and information from advertising representatives, all of which can be forwarded to us at Manifest Marketing. We field the options for you and provide our professional opinion in our marketing meetings with you, presenting only time sensitive appropriate deals to you as necessary in-between. This ensures you remain the ultimate decision-maker without having to spend valuable management time talking to media sales representatives.

Manifest can help you put together effective adverts with appropriate messages, whatever the media.

How can I monitor the success of my advertising?

Manifest can help you set up a system for recording advertising response in order to assess successful campaigns and target ongoing advertising accordingly.