What does 'PR' mean?

PR means Public Relations - how your company is perceived in the marketplace of your own business sector and your geographical location.

Why do I need PR?

Your company needs good PR in order to constantly remind your potential client and supplier base that you exist and that you are a reputable and successful company.

How does PR work?

Most commonly an editorial message - a press release - is disseminated to your local and/or market sector media. Coverage could take the form of magazine or newspaper text, broadcast airtime on radio or television, or on-line on the worldwide web. Other PR activity might include publicity 'stunts' designed to attract the attention of the media, involving celebrities in your activity, helping a worthy cause or other aspects of marketing covered elsewhere in our Services menu, such as sponsorship.

What might I get PR coverage for?

Any interesting development - it might be about a new product or service, a new member of staff, an opening, a project undertaken with another business, or perhaps a local human interest story, for example.

How can Manifest help me get good PR?

Our staff are skilled writers, able to present a press release in a format engineered to suit the appropriate media. Press releases written and distributed in a preferred style will be more likely to be used by journalists and editors than something you may produce yourself. Our extensive distribution list of national, regional and specialist business sector contacts ensures your story lands on the right desk.